Structured data, otherwise known as schema markup, is often referred to as the "language of search engines". It is a standardized format for providing information about a page and classifying the page content. It helps search systems understand your content more accurately, which means users will get more relevant results.
Structured data can also be used by Google to create rich snippets, which are enhanced search results that provide more information about a website or webpage. Rich snippets can include information such as ratings, prices, availability, photos, which will motivate a user to open your page.
Manually structured data
Webmanager provides tools to insert Structured data into your pages using JSON-LD format. You can find it on a separate tab within Page settings.
How to make a JSON-LD script?
Identify the data that you want to markup
. First, you need to identify the data that you want to provide structured data for. This could include information such as the name of a
campsite/resort, location, rating and availability.
Create a JSON-LD script
. Once you have identified the data, you need to create a JSON-LD script that includes the structured data. The script should be added to the head section of your HTML document using a script tag with the type attribute set to "application/ld+json". Here's an example:
| Code Block |
|---|
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Campground",
"name": "Mountain View Campground",
"description": "A beautiful campground with stunning views of the mountains",
"url": "https://www.mountainviewcampground.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "1234 Mountain View Rd",
"addressLocality": "Anytown",
"addressRegion": "CA",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "+1-555-555-5555",
"email": "info@mountainviewcampground.com",
"image": [
"https://www.mountainviewcampground.com/images/campsite1.jpg",
"https://www.mountainviewcampground.com/images/campsite2.jpg"
],
"priceRange": "$20 - $50",
"openingHours": "Mo-Su 09:00-18:00",
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Fire Pits",
"value": "Available"
},
{
"@type": "LocationFeatureSpecification",
"name": "Showers",
"value": "Available"
},
{
"@type": "LocationFeatureSpecification",
"name": "Toilets",
"value": "Available"
},
{
"@type": "LocationFeatureSpecification",
"name": "Picnic Tables",
"value": "Available"
}
],
"review": {
"@type": "Review",
"author": "John Doe",
"datePublished": "2022-02-01",
"description": "Beautiful location and great amenities. Would definitely come back!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
}
}
}
</script> |
Dynamically available within Single-Review rating widget
Results in: 
Backgrounds
Examples of schemas for rental accomodations: https://schema.org/docs/hotels.html
Information provided by Google: https://developers.google.com/search/docs/guides/intro-structured-data
Open Graph docs - http://ogp.me/
List of available Structured data types/fields